University in partnership with Hull Kingston Rovers

Hull KR

A new high profile partnership between Hull Kingston Rovers and the University of Hull is to focus on securing important community links in the city.

As part of the link up, the University has become the main shirt sponsor on the Robins’ new 2017 home kits. Both parties will work together to promote the club, the University and the city as a whole next season when Hull celebrates being UK City of Culture.

In addition to securing a new high profile shirt sponsor in the Kingstone Press Championship, Hull KR will have the opportunity to use the University’s new and improved facilities at the Cottingham Road campus, which is currently undergoing a £200 million investment project.


As part of the £200-million investment, the University is investing £15-million in enhancing its sports facilities, part of which will be a new 3G pitch which complies with international rugby standards – the only one in the region to do so. These facilities will be available for community use, once complete.

New Rovers head coach Tim Sheens will have the chance to use state-of-the-art facilities at the University in preparation for next season, whilst the club will also take advantage of significant sports science expertise and the opportunity to work with the University’s sports psychologists.

In return, the University of Hull will take pride of place on the 2017 home shirt as well as enjoying a range of other benefits as a main shirt sponsor next season.

Anja Hazebroek, Director of Marketing and Communications at the University of Hull, said:

This is a fantastic partnership which will allow the club and the University to jointly grow awareness of what the city of Hull has to offer. We are delighted to be in partnership with Hull Kingston Rovers and look forward to working with the club, particularly as the City of Culture year approaches, to show what a fantastic place Hull is to live, work, visit and study in. The University places a strong emphasis on sport, and this partnership opens up opportunities for both parties to work together in promoting what a great sporting offer we have here in Hull and at the University.
Hull KR’s Head of Commercial Joe Clutterbrook said:

This is a very significant partnership for Hull Kingston Rovers moving forwards. The University is one of the biggest organisations in the region and one which shares our aims and values, so to secure a partnership of this kind is a huge step in the right direction.
Hull has a strong tradition as being a sporting city and this is something that is very much part of the University’s ethos too. A considerable part of their ongoing investment into facilities will be focused on sport and we’re delighted to have the opportunity to work together and develop long-lasting links for the future.
The overriding aim is to use this partnership to promote what the club and the University has to offer, particularly over the next 12 months during what will be an important time for the city. However, by using the facilities and expertise at the University’s disposal, I’m confident there will be additional benefits for the club on and off the field.


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